By Josh Allen
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March 14, 2025
If The 80/20 Rule is a great concept - especially for beginners. It’s a simple way to ease into better habits and get initial results without feeling overwhelmed. If you apply it to nutrition, it allows some flexibility while encouraging healthier choices most of the time. If your health and fitness is struggling due to unhealthy habits then the 80/20 is a great place to start. However, if you are someone who says they ‘eat healthy’ but not reaching the goal you have in mind then you will want to keep reading… Because the truth is… The 80/20 Rule is a minimum standard, not a lifestyle path to excellence. At some point in your journey, you have to ask yourself: Is this as far as I want to go? The Law of Diminishing Returns For those just starting their health and fitness journey, the 80/20 Rule will create solid progress. But over time, as you level up, the law of diminishing returns kicks in. The closer you get to your goals the more you have to refine your habits to keep seeing results. In other words, what worked initially will only take you so far. If you want great results - whether that’s a leaner physique, higher energy, or peak performance - you can’t stay stuck at 80/20. I believe most people who live by the 80/20 Rule use it as an excuse for not wanting to challenge themselves further. I say that because these people will say things like, “This is a balanced approach,” or “I want to enjoy my wine”. Yet in another conversation, they’ll complain about not seeing the results they want. You can’t have it both ways. Challenge Yourself or Stay Comfortable When push comes to shove, most people are afraid of challenging themselves beyond their comfort zone. There’s a strange phenomenon in the human mindset when it comes to pushing limits in health and fitness - many see it as an impossible challenge reserved for the extreme. Ask a casual runner if they’d ever do a marathon, and they’ll often shut it down with a quick “No way!” The same goes for nutrition - suggest tightening things up beyond the usual 80/20, and you’ll hear excuses like, “I need my wine, bread, and cheese,” or, “I’ll do it when....” The 80/20 Rule, if you’ve been at that level for a while can be quite comfortable yet it is a crutch that is probably holding you back. We see this often with those who practice “cheat days” - a popular reward for six days of ‘being good’ - followed by one day to indulge in low-quality food or excess alcohol. Many of these people want to get in better shape - I know dozens of people who will talk about their health and fitness goals but instead of embracing the next challenge, they seek comfort and ease. Cheat days (20% of the week) may have been a step up from where you started, but now they’re just keeping you stuck in the middle. If you truly value excellence and want to push to a higher level, it’s time to raise your standards. That next level comes with powerful rewards - unshakable energy, razor-sharp focus and a strong, resilient body that makes you unstoppable. And here’s the funny thing about all of this: In business, career growth, and wealth-building, these same people push for excellence—they don’t settle for “good enough.” Even their kids are expected to aim for 90% or higher in school. I’ve never heard a parent say, “80% is fine, just settle for that.” So why do they accept mediocrity when it comes to their health? That’s the phenomenon and mindset we need to bat out of the park! The 80/20 Rule in Practice Let’s break this down a little further using nutrition. You eat three meals a day—that’s 21 meals per week. If you follow an 80/20 approach, that means four of those meals can be lower-quality or “cheat” meals. Think about that: Four entire meals each week that could be pizza or pub food. That’s more than a full day of unhealthy food! For someone coming from a junk-food diet, 80/20 is a huge step forward. But if you’re already there and still striving for more, ask yourself: “Is this getting me where I want to be?” If not, it’s time to raise your standards. People rave about 80/20 like it’s the ultimate solution - yet they also complain about wanting to lose another 10 lbs or get stronger and more fit. You can’t have it both ways. If 80/20 is your comfort zone, then manage your expectations - embrace the stubborn belly fat or fitness level! The Next Level: 90/10 or 95/5 If you value progressions in your health and fitness then put aside the 80/20 mindset and raise your standards. Personally I think the new minimum should be 90/10 - or even 95/5. That means: One or two off-plan meals per week instead of four Focusing on long-term consistency rather than weekly indulgences What do I mean by ‘focusing on long-term consistency rather than weekly indulgences’?’ Rather than thinking of 90/10 as a weekly ratio (a few off plan meals each week), consider stretching it over a longer period of time. I call this ‘extending the gap’. Example: Instead of “cheating” one meal a week, allow yourself to be on track for a solid month or two and then take a week off for vacation. You’ll get far better results this way because your body gets consistent time to function at its best before introducing something that then slows you down. The Hidden Issue With Weekly Cheat Meals Most people don’t realize that one cheat day or meal per week can sabotage their entire progress! Unhealthy food creates an inflammatory response in the body that can take up to 14 days to recover from! If you’re indulging every seventh day, your body never fully recovers. This is why I push for a longer-term approach - one that ‘extends the gap’. Extending the gap creates better results even if you are following the 80/20 rule. Imagine being locked in for 80% of a 12-week period - eating well, training hard, and staying dialed in for 10-11 weeks. Then, after that consistent stretch, you take a week-long break or vacation where you enjoy whatever you want… The main benefit in ‘extending the gap’ of your 80/20 lifestyle is that your body has more time to detox, reset and thrive rather than constantly battling inflammation from frequent indulgences.… On top of that, when you do decide to go ‘off plan’ on a vacation for example the likelihood of you ditching the plan for an entire week is very low. In essence, your 80/20 mentality with an ‘extended gap’ naturally becomes a 90/10 plan with giving you better outcomes. Cheat meals or cheat days each week only work for those who are coming from no experience with anything healthy. For those who have been around the block a few times (most of the Nova Health community), they need to upgrade their approach and this the exact method we use in our health coaching & transformation programs for those who want to break through plateaus The Bottom Line: Raise Your Standards The 80/20 Rule is a stepping stone, not a destination. It’s a solid starting point, but if you want to keep progressing - or aspire to be great - you have to push beyond “good enough.” If your results have stalled, reassess your standards If you’re still chasing big goals, stop settling for mediocrity If you want real transformation, ditch the weekly cheat mentality and “extend the gap” At the core, we all crave progress. So ask yourself - what do you truly value more? The comfort of your weekly cheat meals and drinks? Or the opportunity to reach a higher level? Growth isn’t about choosing what’s easy. It’s about choosing what matters most. Action You have 3 choices depending on where you are at in your journey: Just beginning? Start with the 80/20 however it fits for you Stuck on 80/20? Stretch the gap! Stuck on 80/20? Move to 90/10! Whatever level you are at, if you are looking for support to jumpstart progress then check out how our health coaching & transformation programs can help you!